Privacy Statement

Your Privacy: Overview

This privacy policy (this “Privacy Policy”) sets out the privacy policies and practices for Fairy Tale Diamonds and its subsidiaries and affiliates (collectively “Fairy Tale Diamonds”) with respect to how Fairy Tale Diamonds collects your personal information. It also describes how Fairy Tale Diamonds maintains, uses, and discloses personal information. This Privacy Policy applies to information collected from you by Fairy Tale Diamonds via this website and other websites operated or provided by Fairy Tale Diamonds and various subdomains (collectively, the “Sites and other places where we may collect personal information. This Privacy Policy also sets out how you can access certain information that Fairy Tale Diamonds may collect about you. In this Privacy Policy, “personal information” means information or opinion about an individual whose identity is apparent or can be reasonably ascertained from the information or opinion as further defined under applicable privacy laws.

Please note that the Sites may contain links to other third party websites that are not controlled or operated by Fairy Tale Diamonds. This Privacy Policy does not apply to such third party websites, and Fairy Tale Diamonds is not responsible for the content of such third party websites or the privacy practices of such third parties. Therefore Fairy Tale Diamonds encourages you to request and review the privacy policies of any third parties upon disclosing your personal information to such parties or when visiting such third party websites.

Consent
BY SUBMITTING PERSONAL INFORMATION TO Fairy Tale Diamonds OR ITS SERVICE PROVIDERS AND AGENTS, YOU AGREE THAT Fairy Tale Diamonds MAY COLLECT YOUR PERSONAL INFORMATION AND YOU CONSENT TO THE USE, DISCLOSURE AND TRANSFER OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY AND AS PERMITTED OR REQUIRED BY LAW. Subject to legal and contractual requirements, you may refuse or withdraw your consent to certain of the identified purposes at any time by contacting Fairy Tale Diamonds at the address provided below. If you refuse or withdraw your consent, you acknowledge that Fairy Tale Diamonds may not be able to provide you or continue to provide you with certain services or information that may be of value to you.

Revisions to This Privacy Policy
Fairy Tale Diamonds reserves the right, in Fairy Tale Diamond’s discretion, to change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you. However, Fairy Tale Diamonds will treat your continued use of the Sites following such revision as your acceptance of the revised terms. All revisions will be posted to the Sites and will apply to any personal information collected on or after the date posted. Fairy Tale Diamonds will obtain the necessary consents required under applicable privacy laws if it seeks to collect, use or disclose your personal information for purposes other than those to which consent has been obtained unless otherwise required or permitted by law. This Privacy Policy was last updated February 18, 2013.

Collection of Your Information
Fairy Tale Diamonds may collect personal information in connection with your use or purchase of Fairy Tale Diamond’s products and services, including at the Studios, Events or through your use of the Sites, which may include information provided in connection with the following activities:

• Registering or filling in forms on the Site. This includes information you may provide when you request additional information about Fairy Tale Diamond’s products and services or sign up to receive Fairy Tale Diamonds e-mail newsletters or coupons.
• Completing a profile or uploading goals to the Sites.
• Purchasing any product or service from Fairy Tale Diamonds, whether at a Store or through the Sites.
• Providing design or product feedback or making other submissions to Fairy Tale Diamonds
• Requesting information or assistance from Fairy Tale Diamonds. Fairy Tale Diamonds may also keep a copy of any communications or correspondence you may send to it, including any e-mail communications.
• Participating or responding to consumer survey or requests for consumer’s opinions, concerns, and preferences regarding Fairy Tale Diamond’s products and services.
• Participating in consumer contests, sweepstakes and other promotions.
• Using other features of the Sites that may be offered from time to time, and may require such information in order to utilize the feature (including but not limited to making a Submission as defined in the Terms of Use).

The personal information that Fairy Tale Diamonds may collect may include your name, username, password, email address, age, date of birth, gender, address, telephone number, credit card and debit card numbers (with expiration dates), personal preferences, and any other personal information that you choose to include in your profile, your submissions of your goals to Fairy Tale Diamonds, or in other communications to Fairy Tale Diamonds. You represent and warrant that you have the right and authority or have obtained all necessary consents to provide any information, including any personal information of another individual that is provided by you to Fairy Tale Diamonds.
Fairy Tale Diamonds may also collect information that may not be personal information, which may include, but is not limited to, the frequency of user visits to the Sites, the routes by which users access the Sites and use of any hyperlinks available on the Sites. Fairy Tale Diamonds or its service providers and agents may process and use this aggregate data for various purposes including, but not limited to, analysis of this data for trends and statistics, development of the Sites and the Sites’ features and offerings, assessing patterns of use, or planning and evaluating marketing initiatives. This information is gathered by certain tools and methods such as the collection of your IP address or the use of cookies and is maintained, used and disclosed in aggregate form unless otherwise noted.

Cookies
Like many websites, Fairy Tale Diamonds utilizes “cookies” to maintain a record of your visit to the Sites. A cookie is a small text file that is transferred by a web server and stored on the hard drive of your computer. It can only be read by the server that sent it to you. This information does not identify you personally and you remain anonymous unless you have otherwise provided Fairy Tale Diamonds with personal information. Cookies help Fairy Tale Diamonds to improve the Sites and to deliver more personalized service by enabling Fairy Tale Diamonds to estimate audience size and usage patterns; to store information about your preferences; to speed up your searches and to recognize you when you return to the Sites. Most web browsers automatically accept cookies. If you would prefer to prevent your computer from accepting Fairy Tale Diamond’s cookies, you may follow your Internet browser’s steps for doing so. Please note, however, that if you do disable cookies from your browser, you may not be able to access certain sections of the Sites.

IP Addresses
An IP address is a computer’s numeric address, by which it can be located within a network. Fairy Tale Diamonds may record your IP address when you visit or use services or features on the Sites. Fairy Tale Diamonds may use your IP address for the purposes noted above, and also to help diagnose problems with Fairy Tale Diamond’s server, or to administer the Sites. Fairy Tale Diamonds may also use your IP address to identify you when Fairy Tale Diamonds feels it is necessary to enforce compliance with this Privacy Policy or the Terms of Use [LINK], or to protect the Sites, systems, information, employees, service providers, business partners, users, customers and others.

Protection of Your Information
To prevent unauthorized access or disclosure, maintain data accuracy and facilitate the appropriate use of information, Fairy Tale Diamonds uses physical, technological and administrative procedures to protect the personal information that Fairy Tale Diamonds collects from loss, unauthorized access, modification, disclosure or other misuse.
Nevertheless, Internet transmissions are never completely private or secure. You understand that any messages or information you send to the Sites may be read or intercepted by others. If you have any questions about the security of personal information collected by Fairy Tale Diamonds, please contact info@beautifulbridediamonds.com.

You should also be aware that certain aspects of the Sites are not confidential and are available for public viewing. Any submissions that you may post to any publicly available blogs or other publicly available features of the Sites are not confidential and may be viewed by other users of the Sites. By making personal information publicly available where the Sites allow you to do so, you consent to such publication by Fairy Tale Diamonds or its service providers and agents. Please refer to the Terms of Use [LINK] for additional provisions relating to user submissions that may apply to you.

Use of Your Personal information
Upon Fairy Tale Diamonds’s collection of your personal information, Fairy Tale Diamonds may use such personal information internally, separately or in combination with pre-existing information, for the following purposes:

• To develop, enhance, market, sell or otherwise provide information, products or services;
• To establish and conduct commercial relationships, including to process purchases or other transactions and to conduct or administer other transactions that you may engage in with Fairy Tale Diamonds including at the Studios, on or through the Sites or through the Events;
• To conduct or administer contests, sweepstakes or other promotions in which you have participated;
• To contact you and to respond to any communications that you may have had with us;
• To troubleshoot problems with the Sites;
• To customize your experience or homepage on the Sites;
• To develop and manage Fairy Tale Diamonds’s business and operations;
• To enforce Fairy Tale Diamonds’s Terms of Use [LINK] or comply with this Privacy Policy;
• To detect and protect Fairy Tale Diamonds and other third parties against error, negligence, breach of contract, fraud, theft and other illegal activity, and to audit compliance with Fairy Tale Diamonds’s policies and contractual obligations;
• To engage in business transactions, including the purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving Fairy Tale Diamonds;
• As permitted by, and to comply with, any legal or regulatory requirements or provisions; or
• To access, preserve, disclose and use your personal information contained in your account, all Submissions (as defined in the Terms of Use [LINK]), all communications to and from you, all information relating to your use of the Sites, if Fairy Tale Diamonds is required to do so by law or legal process or if Fairy Tale Diamonds determines, in its sole discretion, that such action is necessary to protect the rights of Fairy Tale Diamonds, third parties, and other users of the Sites or for purposes of responding to your request for customer service.
For any other purpose to which you consent.

Personal information collected by Fairy Tale Diamonds may be transferred to, stored and processed in the United States. While in another jurisdiction for processing, the information may be accessed by the courts, law enforcement, and national security authorities of that jurisdiction.

Disclosure of Your Information
Fairy Tale Diamonds may disclose your personal information to its subsidiaries or affiliates and to third parties whom Fairy Tale Diamonds hires to provide services on Fairy Tale Diamond’s behalf, including, but not limited to, support services, website services, delivering promotional materials, contests, sweepstakes and other promotions, and answering customer questions about Fairy Tale Diamond’s products and services. These subsidiaries, affiliates and third parties may be located overseas. Fairy Tale Diamonds will only provide those third parties with the personal information that they need to deliver the services to Fairy Tale Diamonds and/or on Fairy Tale Diamond’s behalf. In the event that Fairy Tale Diamonds is involved in a business transaction, including the purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving Fairy Tale Diamonds, you consent to your personal information and any other information Fairy Tale Diamonds may have collected being transferred to another party in connection with such transaction. You also consent to Fairy Tale Diamonds disclosing your personal information to legal, financial, insurance, or other advisors in connection with such business transaction or management of all or part of Fairy Tale Diamond’s business or operations; as consented to by you from time to time, including to fulfill any other purposes that are identified when the personal information is collected; or as otherwise permitted or required by law.

Retention of Your Personal information
The personal information that you provide will be retained by Fairy Tale Diamonds in accordance with applicable laws. However, Fairy Tale Diamonds will take reasonable steps to destroy or permanently de-identify personal information it holds if it is no longer needed for Fairy Tale Diamonds business purposes.

Children’s Privacy
Fairy Tale Diamonds recognizes the privacy interests of children and Fairy Tale Diamonds encourages parents and guardians to take an active role in their children’s online activities and interests. The Sites are not intended for children under the age of 18. Fairy Tale Diamonds does not target its services or the Sites to children under 18. Fairy Tale Diamonds does not knowingly collect personal information from children under the age of 18.

Choice and Opt-Out Preferences
Fairy Tale Diamonds does not collect your personal information unless you choose to provide it. If, at any time, you prefer not to receive further email communications from Fairy Tale Diamonds (except in connection with information, products or services that you specifically request), you will have the ability to unsubscribe from such communications by means of a link provided in every broadcast e-mail that is sent to you by Fairy Tale Diamonds. If, at any time, you prefer not to receive any other form of communication from Fairy Tale Diamonds, you will have the ability to unsubscribe from such communications by contacting info@2BeLOVEDDiamonds.com.

Access and Correction
Fairy Tale Diamonds will take reasonable steps to ensure the personal information it holds is accurate, complete and up to date. Upon your written request, subject to certain exceptions, Fairy Tale Diamonds will inform you of the existence, use and disclosure of your personal information and give you access to that information. Additionally, if you have any questions or enquiries relating to our privacy practices or procedures, or if you believe that the personal information that Fairy Tale Diamonds holds about you is not accurate, complete or up to date you may write to us at the address provided below. If you are able to establish that the information is not accurate, complete or up to date, Fairy Tale Diamonds will take reasonable steps to correct the information so that it is accurate, complete and up to date.

Request for Access and Correction, Questions or Comments
Fairy Tale Diamonds welcomes questions and comments about this Privacy Policy. Requests for access and correction of your personal information, and questions or comments should be directed to the Fairy Tale Diamonds at:

Fairy Tale Diamonds
Attention: Privacy Officer
535 Fifth Avenue, 15 Flr
New York, NY 10017